#1 Ad Assassin’s Hit List

Okay, I could stomach the early “Flo” commercials. The last couple of years have seen a dramatic decline in the quality of her ads, but now you are offering us a talking box and that is supposed to interest us in your insurance. First of all, it is a talking box, with all the smarmy greasiness of a sleazy narcissistic salesman. Nice frontman Progressive.┬áSecondly, he is in therapy, which means he has issues. However, he is obviously not resolving his self-centeredness. This commercial isn’t clever, cute or captivating. It warrants an immediate muting and a trip to the bathroom. Actually, come to think of it all of your commercials that include the talking box are sh*t. You should fire your advertising firm, they are sh*tty at their job.

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